Once you stop smoking, that's when your brain really starts screaming for nicotine. Your withdrawal cravings can actually intensify in the days after you quit. It may seem like everything creates the urge to smoke.

	Fact: A more effective way to quit smoking is by using a combination of counseling, peer support and Therapeutic Nicotine (from a nicotine patch, inhaler, gum, or nasal spray) or non-nicotine medicines (such as bupropion SR).

Coffee? But where's the cigarette? Stuck in traffic. Better have a smoke. These cravings are tough to battle, especially when you first quit. That's where Therapeutic Nicotine is proven effective.

The cigarette is a very efficient and highly engineered drug-delivery system. Nicotine is absorbed very rapidly through the lungs, reaching peak levels in the bloodstream and the brain in as little as 10 seconds and delivering an intense nicotine "hit." With Therapeutic Nicotine, on the other hand, controlled amounts of nicotine are delivered into the bloodstream at a slower pace, relieving withdrawal cravings so you can focus on changing your smoking habits.

Therapeutic Nicotine products provide a clean source of nicotine without the thousands of other toxins and chemicals contained in tobacco smoke. And compared to cigarettes, the amount of nicotine is very small — just enough to help calm the cravings and gradually wean you off nicotine. That's one reason some Therapeutic Nicotine products are sold without a doctor's prescription.

Choose the Therapeutic Nicotine product that's right for you >>